Segmenting collaborative users based on their physiological factors toward AirBnB
Collaborative consumption has generated the appearance of new business models, such as those created by peer-to-peer platforms, such as AirBnB, focused on renting the accommodation of the users themselves to other users. The growing popularity of AirBnB has resulted in an emerging body of literature...
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Main Authors: | Carlota Lorenzo-Romero, Blas Alcalá-García, Miguel-Ángel Gómez-Borja |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2024-12-01
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Series: | Cogent Social Sciences |
Subjects: | |
Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2351254 |
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