Segmenting collaborative users based on their physiological factors toward AirBnB

Collaborative consumption has generated the appearance of new business models, such as those created by peer-to-peer platforms, such as AirBnB, focused on renting the accommodation of the users themselves to other users. The growing popularity of AirBnB has resulted in an emerging body of literature...

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Bibliographic Details
Main Authors: Carlota Lorenzo-Romero, Blas Alcalá-García, Miguel-Ángel Gómez-Borja
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2351254
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