Pricing strategies of Online Stores and its influence on Consumers’ buying decision.
There is a direct correlation between the pricing and the amount of money a business makes. It has a long-term impact on the company's revenue, earnings, and investments, and it is the central variable in its financial models. Pricing reveals how a company thinks and acts in relation to its riv...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2025-06-01
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| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2025/06/RMR21-1-107-116.pdf |
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