EFFECT OF EMPLOYEE ENGAGEMENT ON MARKETING STRATEGY IN SERVICE FIRMS IN OGUN STATE NIGERIA
This paper examined the effect of employee engagement on marketing strategy amongst service firms in Ogun State, Nigeria. The targeted population for the study consists of marketing managers, HR heads, and senior managers. Building on Khan's (1990) theory of employee engagement, three dimension...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Widya Mandala Surabaya Catholic University,Faculty of Business
2025-06-01
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| Series: | Research in Management and Accounting |
| Subjects: | |
| Online Access: | https://journal.ukwms.ac.id/index.php/RIMA/article/view/7277 |
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