Methods for assessing the economic efficiency of implementing AI–based chatbots for customer experience management
This study focuses on identifying the place, role, and specific features of enhancing the economic efficiency of implementing and using chatbots in customer experience management. The purpose of the study is to summarize the theoretical aspects of chatbot use in managing customer experience and to...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2025-04-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/2087 |
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