A Synthetic Measure for Ranking Overall Satisfaction Based on Multidimensional Ordinal Data. The Case of Airlines on the Tripadvisor Website
A multi-criteria method has been proposed to measure global consumer satisfaction by handling graphical information represented in circles or star ratings available on the website for several criteria. The Synthetic Measure for Ordinal Data (SMOD) is based on Hellwig's framework measuring dista...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wrocław University of Science and Technology
2024-01-01
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| Series: | Operations Research and Decisions |
| Online Access: | https://ord.pwr.edu.pl/assets/papers_archive/ord2024vol34no3_12.pdf |
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