MULTI-CRITERIA APPROACH FOR DEVELOPING STAKEHOLDER-ORIENTED STRATEGIES IN TOURISM ENTERPRISE MANAGEMENT

MULTI-CRITERIA APPROACH FOR DEVELOPING STAKEHOLDER-ORIENTED STRATEGIES IN TOURISM ENTERPRISE MANAGEMENT

This study develops a stakeholder-oriented strategy for tourism enterprise management using a multi-criteria decision-making approach. The research focuses on evaluating and prioritising stakeholder preferences to align enterprise objectives with their expectations. Conducted in a prominent tourism...

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Bibliographic Details
Main Authors: Оксана Роїк, Ліля Бублик, Мирослава Габа, Оксана Макар, Василь Михайлишин
Format: Article
Language:English
Published: FINTECH Alliance LLC 2025-06-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
stakeholder-oriented strategy
Analytic Hierarchy Process
tourism management
sustainability
decision-making
Online Access:https://fkd.net.ua/index.php/fkd/article/view/4744
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