EVALUATION OF MARKETING STRATEGIES OF FINANCIAL-CREDIT ORGANIZATION IN THE CONDITIONS OF ECONOMIC INSTABILITY

EVALUATION OF MARKETING STRATEGIES OF FINANCIAL-CREDIT ORGANIZATION IN THE CONDITIONS OF ECONOMIC INSTABILITY

The article analyzes the marketing strategy of a financial and credit organization in modern conditions. The possible schedule of implementation of the international marketing strategy of the financial and credit organization focused on attraction of large clients and increase of the profit providin...

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Bibliographic Details
Main Authors: Vitaly Zhuravel, Rustam Ustaev, Natalia Kharchenko
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-03-01
Series:Вестник Северо-Кавказского федерального университета
Subjects:
анализ
маркетинговая стратегия
финансово-кредитная организация
прогноз
analysis
marketing strategy
financial and credit organization
forecast
Online Access:https://vestnikskfu.elpub.ru/jour/article/view/546
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