How celebrity involvement affect destination image, the mediating role of celebrity worship
The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese fil...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Bali
2024-12-01
|
| Series: | International Journal of Applied Sciences in Tourism and Events |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/IJASTE/article/view/2279 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship. |
|---|---|
| ISSN: | 2580-5592 |