Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain
The use of the online channel for the purchase of food products is increasing, which not only creates new opportunities for companies and businesses, but also poses great challenges. This study aimed to identify the factors related to these challenges that influence the use of the online channel for...
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Main Authors: | Alberto Luján-Salamanca, Alfonso Infante-Moro, Juan C. Infante-Moro, Julia Gallardo-Pérez |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2025-04-01
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Series: | Journal of Theoretical and Applied Electronic Commerce Research |
Subjects: | |
Online Access: | https://www.mdpi.com/0718-1876/20/2/74 |
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