Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain
The use of the online channel for the purchase of food products is increasing, which not only creates new opportunities for companies and businesses, but also poses great challenges. This study aimed to identify the factors related to these challenges that influence the use of the online channel for...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-04-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Online Access: | https://www.mdpi.com/0718-1876/20/2/74 |
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| author | Alberto Luján-Salamanca Alfonso Infante-Moro Juan C. Infante-Moro Julia Gallardo-Pérez |
| author_facet | Alberto Luján-Salamanca Alfonso Infante-Moro Juan C. Infante-Moro Julia Gallardo-Pérez |
| author_sort | Alberto Luján-Salamanca |
| collection | DOAJ |
| description | The use of the online channel for the purchase of food products is increasing, which not only creates new opportunities for companies and businesses, but also poses great challenges. This study aimed to identify the factors related to these challenges that influence the use of the online channel for the purchase of food products in Spain. Through a bibliographic review and a Delphi study with experts, 26 factors were identified and grouped into four contexts: technology, marketing strategies, buyer convenience, and security and reliability. This identification of factors can be of great value in improving the sales of companies or businesses in the food sector that already use the online channel for the sale of their products or intend to use it for this purpose in the future; furthermore, it will help these companies or businesses to implement sales strategies that will truly satisfy the needs of potential consumers in Spain. |
| format | Article |
| id | doaj-art-1ee21bf1292f408fa02e6d60af7afef1 |
| institution | Matheson Library |
| issn | 0718-1876 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj-art-1ee21bf1292f408fa02e6d60af7afef12025-06-25T14:03:40ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762025-04-012027410.3390/jtaer20020074Factors That Influence the Use of the Online Channel for the Purchase of Food Products in SpainAlberto Luján-Salamanca0Alfonso Infante-Moro1Juan C. Infante-Moro2Julia Gallardo-Pérez3Department of Financial Economics, Accounting and Operations Management, University of Huelva, 21071 Huelva, SpainDepartment of Financial Economics, Accounting and Operations Management, University of Huelva, 21071 Huelva, SpainDepartment of Financial Economics, Accounting and Operations Management, University of Huelva, 21071 Huelva, SpainDepartment of Financial Economics, Accounting and Operations Management, University of Huelva, 21071 Huelva, SpainThe use of the online channel for the purchase of food products is increasing, which not only creates new opportunities for companies and businesses, but also poses great challenges. This study aimed to identify the factors related to these challenges that influence the use of the online channel for the purchase of food products in Spain. Through a bibliographic review and a Delphi study with experts, 26 factors were identified and grouped into four contexts: technology, marketing strategies, buyer convenience, and security and reliability. This identification of factors can be of great value in improving the sales of companies or businesses in the food sector that already use the online channel for the sale of their products or intend to use it for this purpose in the future; furthermore, it will help these companies or businesses to implement sales strategies that will truly satisfy the needs of potential consumers in Spain.https://www.mdpi.com/0718-1876/20/2/74food productse-commercegroceryconsumer behaviorDelphi |
| spellingShingle | Alberto Luján-Salamanca Alfonso Infante-Moro Juan C. Infante-Moro Julia Gallardo-Pérez Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain Journal of Theoretical and Applied Electronic Commerce Research food products e-commerce grocery consumer behavior Delphi |
| title | Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain |
| title_full | Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain |
| title_fullStr | Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain |
| title_full_unstemmed | Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain |
| title_short | Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain |
| title_sort | factors that influence the use of the online channel for the purchase of food products in spain |
| topic | food products e-commerce grocery consumer behavior Delphi |
| url | https://www.mdpi.com/0718-1876/20/2/74 |
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