Masters of Wine on Twitter: presence, activity, impact and community structure

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters...

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Bibliographic Details
Main Authors: Enrique Orduña-Malea, Cristina I. Font-Julian, José Antonio Ontalba-Ruipérez, Raúl Compés-López
Format: Article
Language:English
Published: Firenze University Press 2021-04-01
Series:Wine Economics and Policy
Subjects:
Online Access:https://oaj.fupress.net/index.php/wep/article/view/9055
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