Influence of Food Quality, Hygiene, and Price on Word-of-Mouth: A Case Study of Local Restaurants in Surat Thani Province, Thailand

Influence of Food Quality, Hygiene, and Price on Word-of-Mouth: A Case Study of Local Restaurants in Surat Thani Province, Thailand

This research aims to study the influence of quality, hygiene, and price factors on word-of-mouth: A case study of local restaurants in Surat Thani Province. Data were collected through questionnaires from consumers who dined at the restaurants, totaling 400 sets, using non-probability convenience...

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Bibliographic Details
Main Authors: Siripat Chodchuang, Kitiya Made, Kanyanat Nujinjit, Banthita Samosorn, Parichamon Waiprib, Pattamawan Sanjorn, Phanutchanat Phetchamnan, Suchawan Suwannao
Format: Article
Language:English
Published: The Management Institute, Faculty of Economics, Universitas Andalas 2025-06-01
Series:AMAR (Andalas Management Review)
Subjects:
Hygiene
Price
Word-of-Mouth
Food Quality
Online Access:http://amareview.fekon.unand.ac.id/index.php/amar/article/view/220
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