Acceptance of Modern Retail Consumers Towards Internet of Things (IOT) Technology with Tam Approach Method
This research aims to investigate consumer acceptance of Internet of Things (IoT) technology in the context of modern retail by applying the Technology Acceptance Model (TAM). TAM is used to analyze consumer perceptions of the usefulness and ease of use of IoT technology, particularly in information...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Semarang
2024-03-01
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| Series: | Management Analysis Journal |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/journals/maj/article/view/2970 |
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