PR TOOLS TO MANAGE THE REPUTATION OF THE COMPANY ON THE INTERNET
The process offorming a positive reputation of a company in the global network acquires particular relevance for business in modern conditions. Online reputation management allows a company to create a positive online image, build loyalty to the company, and minimize negativity. As a result, the nec...
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Main Authors: | I. Makhonina, A. Gladysheva, I. Chepurova |
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Format: | Article |
Language: | Russian |
Published: |
North Caucasus Federal University
2022-02-01
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Series: | Вестник Северо-Кавказского федерального университета |
Subjects: | |
Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/354 |
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