PR TOOLS TO MANAGE THE REPUTATION OF THE COMPANY ON THE INTERNET

The process offorming a positive reputation of a company in the global network acquires particular relevance for business in modern conditions. Online reputation management allows a company to create a positive online image, build loyalty to the company, and minimize negativity. As a result, the nec...

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Bibliographic Details
Main Authors: I. Makhonina, A. Gladysheva, I. Chepurova
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-02-01
Series:Вестник Северо-Кавказского федерального университета
Subjects:
pr
Online Access:https://vestnikskfu.elpub.ru/jour/article/view/354
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