Social inclusive approach by developing women entrepreneurship
Abstract: Nestlé Pakistan is a subsidiary of Swiss multinational company Nestlé. The company is known for its quality food products throughout the world. It commits to help shape a better and healthier world and inspire people to live healthier lives. Nestlé Pakistan shares the Nestlé Global’s th...
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| Format: | Article |
| Language: | English |
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Institute of Business Management
2024-01-01
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| Series: | International Journal of Experiential Learning & Case Studies |
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| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/911 |
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| _version_ | 1839617205589770240 |
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| author | Mustaghis ur Rahman |
| author_facet | Mustaghis ur Rahman |
| author_sort | Mustaghis ur Rahman |
| collection | DOAJ |
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Abstract:
Nestlé Pakistan is a subsidiary of Swiss multinational company Nestlé. The company is known for its quality food products throughout the world. It commits to help shape a better and healthier world and inspire people to live healthier lives. Nestlé Pakistan shares the Nestlé Global’s three overarching ambitions for 2030 to achieve the United Nations Sustainable Development Goals by helping 50 million children live healthier lives, help to improve 30 million livelihoods in communities directly connected to its business activities and strive for zero environmental impact in its operations. Nestlé also have a global commitment towards 100% recyclable or reusable plastic by 2025.
This exploratory case study looks into the ethical practices under which Nestlé contributes to the social cause in Pakistan. Rural women’s enrolment as sales agents for Nestle products initiative under its CSV (Community Shared Values) project starts with the Nutrition, Health and Wellness (NHW) awareness of women in rural setting of Punjab Province. The program was designed with two objectives, mainly: a) Better livelihood for financially disadvantaged women and their families and b) Demand generation of Nestle products in deep rural areas of Pakistan.
This case has been written in the context of UNGC’s ten principles of ethical businesses. This case informs the reader the innovative business development with social initiatives by extending Nestlé International’s legacy of socially responsible business with a focus at enterprising rural women of Pakistan.
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| format | Article |
| id | doaj-art-1087e6e2410b42ea9fb65d191d0bf0e6 |
| institution | Matheson Library |
| issn | 2520-4475 2521-9359 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Institute of Business Management |
| record_format | Article |
| series | International Journal of Experiential Learning & Case Studies |
| spelling | doaj-art-1087e6e2410b42ea9fb65d191d0bf0e62025-07-25T00:00:44ZengInstitute of Business ManagementInternational Journal of Experiential Learning & Case Studies2520-44752521-93592024-01-018210.22555/ijelcs.v8i2.911Social inclusive approach by developing women entrepreneurshipMustaghis ur Rahman Abstract: Nestlé Pakistan is a subsidiary of Swiss multinational company Nestlé. The company is known for its quality food products throughout the world. It commits to help shape a better and healthier world and inspire people to live healthier lives. Nestlé Pakistan shares the Nestlé Global’s three overarching ambitions for 2030 to achieve the United Nations Sustainable Development Goals by helping 50 million children live healthier lives, help to improve 30 million livelihoods in communities directly connected to its business activities and strive for zero environmental impact in its operations. Nestlé also have a global commitment towards 100% recyclable or reusable plastic by 2025. This exploratory case study looks into the ethical practices under which Nestlé contributes to the social cause in Pakistan. Rural women’s enrolment as sales agents for Nestle products initiative under its CSV (Community Shared Values) project starts with the Nutrition, Health and Wellness (NHW) awareness of women in rural setting of Punjab Province. The program was designed with two objectives, mainly: a) Better livelihood for financially disadvantaged women and their families and b) Demand generation of Nestle products in deep rural areas of Pakistan. This case has been written in the context of UNGC’s ten principles of ethical businesses. This case informs the reader the innovative business development with social initiatives by extending Nestlé International’s legacy of socially responsible business with a focus at enterprising rural women of Pakistan. https://journals.iobm.edu.pk/index.php/ijelcs/article/view/911Women EntrepreneurshipCommunity Shared ValuesSDGSocially Responsible Businesses. |
| spellingShingle | Mustaghis ur Rahman Social inclusive approach by developing women entrepreneurship International Journal of Experiential Learning & Case Studies Women Entrepreneurship Community Shared Values SDG Socially Responsible Businesses. |
| title | Social inclusive approach by developing women entrepreneurship |
| title_full | Social inclusive approach by developing women entrepreneurship |
| title_fullStr | Social inclusive approach by developing women entrepreneurship |
| title_full_unstemmed | Social inclusive approach by developing women entrepreneurship |
| title_short | Social inclusive approach by developing women entrepreneurship |
| title_sort | social inclusive approach by developing women entrepreneurship |
| topic | Women Entrepreneurship Community Shared Values SDG Socially Responsible Businesses. |
| url | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/911 |
| work_keys_str_mv | AT mustaghisurrahman socialinclusiveapproachbydevelopingwomenentrepreneurship |