Highlighting the Role of Morality in News Framing and Its Short-Term Effects on Stock Market Fluctuations

The Model of Intuitive Morality and Exemplars (MIME) suggests that news audiences, including investors, evaluate news based on their moral frames, and that these moral evaluations shape behavior. We extracted moral signals from 382,185 news articles across an 8-month period and examined their predic...

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Main Authors: Paula T. Wang, Musa Malik, René Weber
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:International Journal of Financial Studies
Subjects:
Online Access:https://www.mdpi.com/2227-7072/13/2/107
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author Paula T. Wang
Musa Malik
René Weber
author_facet Paula T. Wang
Musa Malik
René Weber
author_sort Paula T. Wang
collection DOAJ
description The Model of Intuitive Morality and Exemplars (MIME) suggests that news audiences, including investors, evaluate news based on their moral frames, and that these moral evaluations shape behavior. We extracted moral signals from 382,185 news articles across an 8-month period and examined their predictive effect on stock market movement. Results indicate that morality is a strong predictor during low economic periods and is driven by subversion and sanctity. Overall, our study suggests that moral framing and its foundations are important considerations for research on news effects, especially during periods of economic instability. The study provides an additional theoretical perspective on stock market fluctuations as well as practical implications for stakeholders with an interest in dampening collective panics and stabilizing investor sentiment.
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spelling doaj-art-0d9f47f44fd04b05a42a594f4f2d7f912025-06-25T13:56:45ZengMDPI AGInternational Journal of Financial Studies2227-70722025-06-0113210710.3390/ijfs13020107Highlighting the Role of Morality in News Framing and Its Short-Term Effects on Stock Market FluctuationsPaula T. Wang0Musa Malik1René Weber2Media Neuroscience Lab, Department of Communication, University of California Santa Barbara, Santa Barbara, CA 93106, USAMedia Neuroscience Lab, Department of Communication, University of California Santa Barbara, Santa Barbara, CA 93106, USAMedia Neuroscience Lab, Department of Communication, University of California Santa Barbara, Santa Barbara, CA 93106, USAThe Model of Intuitive Morality and Exemplars (MIME) suggests that news audiences, including investors, evaluate news based on their moral frames, and that these moral evaluations shape behavior. We extracted moral signals from 382,185 news articles across an 8-month period and examined their predictive effect on stock market movement. Results indicate that morality is a strong predictor during low economic periods and is driven by subversion and sanctity. Overall, our study suggests that moral framing and its foundations are important considerations for research on news effects, especially during periods of economic instability. The study provides an additional theoretical perspective on stock market fluctuations as well as practical implications for stakeholders with an interest in dampening collective panics and stabilizing investor sentiment.https://www.mdpi.com/2227-7072/13/2/107moral framingstock marketmoral foundations theorycomputational methods
spellingShingle Paula T. Wang
Musa Malik
René Weber
Highlighting the Role of Morality in News Framing and Its Short-Term Effects on Stock Market Fluctuations
International Journal of Financial Studies
moral framing
stock market
moral foundations theory
computational methods
title Highlighting the Role of Morality in News Framing and Its Short-Term Effects on Stock Market Fluctuations
title_full Highlighting the Role of Morality in News Framing and Its Short-Term Effects on Stock Market Fluctuations
title_fullStr Highlighting the Role of Morality in News Framing and Its Short-Term Effects on Stock Market Fluctuations
title_full_unstemmed Highlighting the Role of Morality in News Framing and Its Short-Term Effects on Stock Market Fluctuations
title_short Highlighting the Role of Morality in News Framing and Its Short-Term Effects on Stock Market Fluctuations
title_sort highlighting the role of morality in news framing and its short term effects on stock market fluctuations
topic moral framing
stock market
moral foundations theory
computational methods
url https://www.mdpi.com/2227-7072/13/2/107
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AT musamalik highlightingtheroleofmoralityinnewsframinganditsshorttermeffectsonstockmarketfluctuations
AT reneweber highlightingtheroleofmoralityinnewsframinganditsshorttermeffectsonstockmarketfluctuations