Investigating the effect of e-service quality on customer loyalty within the online marketplace during the covid-19 pandemic

Investigating the effect of e-service quality on customer loyalty within the online marketplace during the covid-19 pandemic

This study examines the effect of the quality of e-services provided by e-commerce on customer satisfaction and loyalty during the COVID-19 pandemic. This study used a quantitative approach to involve 118 respondents who traded in online markets. The sampling method used is purposive sampling....

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Bibliographic Details
Main Authors: Sarboini Sarboini, Hendra Syahputra, Muhammad Adam, Bob Foster, Merry Roseline Pasaribu, Jumadil Saputra
Format: Article
Language:English
Published: Growing Science 2025-01-01
Series:International Journal of Data and Network Science
Online Access:https://www.growingscience.com/ijds/Vol9/ijdns_2024_150.pdf
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