Leveraging celebrity influence for oral cancer prevention and smokeless tobacco cessation: challenges and opportunities in India

Leveraging celebrity influence for oral cancer prevention and smokeless tobacco cessation: challenges and opportunities in India

India bears the highest global burden of oral cancer, with over 83,400 cases reported in 2022. The widespread use of smokeless tobacco and areca nut, particularly in rural and underserved communities, continues to drive this public health crisis. Despite government regulations and awareness campaign...

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Bibliographic Details
Main Authors: Saravanan Sekaran, Dhanraj Ganapathy, Deepavalli Arumuganainar, Harini Arumugasamy, Vimalraj Selvaraj, Saeed Alassiri, Shahabe Saquib Abullais
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Public Health
Subjects:
oral cancer
smokeless tobacco
celebrity influence
public health campaigns
surrogate marketing
health advocacy
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2025.1531268/full
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