Alignment of innovation diffusion and project management to increase logistics digitalization
Purpose – This paper examines how integrating Innovation Diffusion Theory (IDT) with structured project management frameworks enhances digital technology adoption in logistics, addressing challenges in ineffective implementation. Research methodology – A mixed-methods approach combines qualitat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2025-07-01
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| Series: | Business, Management and Economics Engineering |
| Subjects: | |
| Online Access: | https://jbem.vilniustech.lt/index.php/BMEE/article/view/23680 |
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