Zhang, Z., & Zhang, L. (2025). Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements. MDPI AG.
Chicago Style (17th ed.) CitationZhang, Zhipeng, and Liyi Zhang. Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements. MDPI AG, 2025.
MLA (9th ed.) CitationZhang, Zhipeng, and Liyi Zhang. Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements. MDPI AG, 2025.
Warning: These citations may not always be 100% accurate.