How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory

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Bibliographic Details
Main Authors:	Chi Thanh Bui, Thi Thuy An Ngo, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Format:	Article
Language:	English
Published:	Public Library of Science (PLoS) 2025-01-01
Series:	PLoS ONE
Online Access:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12244485/?tool=EBI
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How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory. by Chi Thanh Bui, Thi Thuy An Ngo, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran

Published 2025-01-01

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