How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory
Saved in:
Main Authors: | Chi Thanh Bui, Thi Thuy An Ngo, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran |
---|---|
Format: | Article |
Language: | English |
Published: |
Public Library of Science (PLoS)
2025-01-01
|
Series: | PLoS ONE |
Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12244485/?tool=EBI |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory.
by: Chi Thanh Bui, et al.
Published: (2025-01-01) -
Customers’ perceived eWOM, eWOM involvement, and purchase intention in social media marketing: an extension of information adaptation model
by: Tusher Ghosh, et al.
Published: (2025-12-01) -
The moderating role of sense of power and psychological risk on the effect of eWOM and purchase intentions for Airbnb
by: Thuc Thi Mai Doan Do, et al.
Published: (2024-12-01) -
Impacts of electronic word-of-mouth (eWOM) from social networks sites (SNS) on the intention to purchase tourism accommodation of Gen Z in Vietnam
by: Nguyen Phi Long
Published: (2022-02-01) -
Exploring the Impact of Product Quality, Performance, Consumer Experience, Positive eWOM on Purchase Intention and Sustainability: On Consumer Railways
by: Sonny Indrajaya, et al.
Published: (2025-07-01)