PERFECT DEMAND ILLUSION

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PERFECT DEMAND ILLUSION

The article is devoted to technique «Perfect demand illusion», which allows to strengthen the competitive advantageof retailers. Also in the paper spells out the golden rules of visual merchandising.The deﬁnition of the method «Demand illusion», formulated the conditions of its functioning, and is d...

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Bibliographic Details
Main Author:	Alexander Yu. Sulimov
Format:	Article
Language:	Russian
Published:	Plekhanov Russian University of Economics 2016-08-01
Series:	Статистика и экономика
Subjects:	визуальный мерчандайзинг золотые правила визуального мерчандайзинга «иллюзия спроса» «идеальная иллюзия спроса» visual merchandising goldenrules of the visual merchandising «demand illusion» «perfect demand illusion»
Online Access:	https://statecon.rea.ru/jour/article/view/745
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