Sosyal Medyada Marka Karşıtı Aktivizm: Zara Örneği

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Sosyal Medyada Marka Karşıtı Aktivizm: Zara Örneği

Aktivizm çalışmaları gelişen teknolojinin ve sosyal medya araçlarının da sürece dahil olmasıyla birlikte dijital aktivizm çalışmalarına dönüşmüştür. Sosyal medya araçlarında kullanıcılar olaya yönelik paylaşım yaparak, yorum yazarak, paylaşılan görsel veya yazıları beğenerek, tekrar paylaşarak dijit...

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Bibliographic Details
Main Authors:	Nagihan Tufan Yeniçıktı, Rabia Ay
Format:	Article
Language:	English
Published:	Ankara Haci Bayram Veli University 2024-12-01
Series:	Yeni Medya
Subjects:	: zara brand digital activism brand activism anti-brand activism social media zara markası dijital aktivizm marka aktivizmi marka karşıtı aktivizm sosyal medya
Online Access:	https://dergipark.org.tr/tr/download/article-file/4075099
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