Social marketing and auditing for sustainable urban inclusion in Serbia
Purpose: The problems of the Roma population play a very important role for the Government of Serbia. An anonymous questionnaire was used to conduct the empirical research, which was distributed online to all local self-government units and Roma non-governmental organizations in the Republic of Serb...
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| Format: | Artykuł |
| Język: | angielski |
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University of Novi Sad - Faculty of Economics, Subotica
2025-01-01
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| Seria: | Anali Ekonomskog fakulteta u Subotici |
| Hasła przedmiotowe: | |
| Dostęp online: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2025/0350-21202553149E.pdf |
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| _version_ | 1839636750466547712 |
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| author | Eremić-Đođić Jelica Đurđević Diona Kolta Dóra Prihoda Emese |
| author_facet | Eremić-Đođić Jelica Đurđević Diona Kolta Dóra Prihoda Emese |
| author_sort | Eremić-Đođić Jelica |
| collection | DOAJ |
| description | Purpose: The problems of the Roma population play a very important role for the Government of Serbia. An anonymous questionnaire was used to conduct the empirical research, which was distributed online to all local self-government units and Roma non-governmental organizations in the Republic of Serbia. Methodology: In order to check the dimensionality of the scales, exploratory factor (EFA) analysis was used. During factor extraction, the principal components analysis method was applied, with the Promax solution selected in rotation. Findings: According to the results of the CFA, the indicators of the five-factor structure of the social inclusion of the Roma national community were achieved at an acceptable level because they confirm the five-factor segment of the social inclusion of the Roma national community. The measurement model was evaluated based on reliability, convergent validity and discriminant validity. Originality/value: Based on the presented results, the existence of a five-factor structure of social inclusion of the Roma national community can be confirmed. Practical implications - The coefficients of the path for the quality of life of Roma varied between five segments of social inclusion, of which employment, as one of the segments of social inclusion, has the greatest statistical significance - the impact on the quality of life of Roma. Limitations: The limitations of the study how to increase the employability of Roma men and women in public institutions. |
| format | Article |
| id | doaj-art-03e31340c8564fb583ff44d842994953 |
| institution | Matheson Library |
| issn | 0350-2120 2683-4162 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | University of Novi Sad - Faculty of Economics, Subotica |
| record_format | Article |
| series | Anali Ekonomskog fakulteta u Subotici |
| spelling | doaj-art-03e31340c8564fb583ff44d8429949532025-07-07T08:18:41ZengUniversity of Novi Sad - Faculty of Economics, SuboticaAnali Ekonomskog fakulteta u Subotici0350-21202683-41622025-01-0120255314916710.5937/AnEkSub2500006E0350-21202553149ESocial marketing and auditing for sustainable urban inclusion in SerbiaEremić-Đođić Jelica0https://orcid.org/0000-0002-4890-3351Đurđević Diona1https://orcid.org/0000-0001-8886-381XKolta Dóra2https://orcid.org/0000-0002-1157-2544Prihoda Emese3https://orcid.org/0000-0001-8554-723XEducons University, Faculty of Business Economics, Sremska Kamenica, SerbiaEducons University, Faculty of Business Economics, Sremska Kamenica, SerbiaHungarian University of Agriculture and Life Sciences, Institute of Rural Development and Sustainable Economy, Budapest, HungaryHungarian University of Agriculture and Life Sciences, Institute of Rural Development and Sustainable Economy, Budapest, HungaryPurpose: The problems of the Roma population play a very important role for the Government of Serbia. An anonymous questionnaire was used to conduct the empirical research, which was distributed online to all local self-government units and Roma non-governmental organizations in the Republic of Serbia. Methodology: In order to check the dimensionality of the scales, exploratory factor (EFA) analysis was used. During factor extraction, the principal components analysis method was applied, with the Promax solution selected in rotation. Findings: According to the results of the CFA, the indicators of the five-factor structure of the social inclusion of the Roma national community were achieved at an acceptable level because they confirm the five-factor segment of the social inclusion of the Roma national community. The measurement model was evaluated based on reliability, convergent validity and discriminant validity. Originality/value: Based on the presented results, the existence of a five-factor structure of social inclusion of the Roma national community can be confirmed. Practical implications - The coefficients of the path for the quality of life of Roma varied between five segments of social inclusion, of which employment, as one of the segments of social inclusion, has the greatest statistical significance - the impact on the quality of life of Roma. Limitations: The limitations of the study how to increase the employability of Roma men and women in public institutions.https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2025/0350-21202553149E.pdfsocial marketingauditsocial inclusioncivil societygovernance |
| spellingShingle | Eremić-Đođić Jelica Đurđević Diona Kolta Dóra Prihoda Emese Social marketing and auditing for sustainable urban inclusion in Serbia Anali Ekonomskog fakulteta u Subotici social marketing audit social inclusion civil society governance |
| title | Social marketing and auditing for sustainable urban inclusion in Serbia |
| title_full | Social marketing and auditing for sustainable urban inclusion in Serbia |
| title_fullStr | Social marketing and auditing for sustainable urban inclusion in Serbia |
| title_full_unstemmed | Social marketing and auditing for sustainable urban inclusion in Serbia |
| title_short | Social marketing and auditing for sustainable urban inclusion in Serbia |
| title_sort | social marketing and auditing for sustainable urban inclusion in serbia |
| topic | social marketing audit social inclusion civil society governance |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2025/0350-21202553149E.pdf |
| work_keys_str_mv | AT eremicđođicjelica socialmarketingandauditingforsustainableurbaninclusioninserbia AT đurđevicdiona socialmarketingandauditingforsustainableurbaninclusioninserbia AT koltadora socialmarketingandauditingforsustainableurbaninclusioninserbia AT prihodaemese socialmarketingandauditingforsustainableurbaninclusioninserbia |