Marketplaces as the basis of e-commerce: technological potential and investment horizons
The article highlights the theoretical aspects of e-commerce as the foundation of the modern economy. The study examines the main trends in the industry’s development and emphasizes its rapid growth worldwide. It analyzes the theoretical foundations of marketplaces and their role in the platform eco...
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Main Authors: | S.V. Pokhylko, Y.S. Shvydka |
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Format: | Article |
Language: | English |
Published: |
Zhytomyr Polytechnic State University
2025-07-01
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Series: | Економіка, управління та адміністрування |
Subjects: | |
Online Access: | https://ema.ztu.edu.ua/article/view/335517 |
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