Marketplaces as the basis of e-commerce: technological potential and investment horizons

The article highlights the theoretical aspects of e-commerce as the foundation of the modern economy. The study examines the main trends in the industry’s development and emphasizes its rapid growth worldwide. It analyzes the theoretical foundations of marketplaces and their role in the platform eco...

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Bibliographic Details
Main Authors: S.V. Pokhylko, Y.S. Shvydka
Format: Article
Language:English
Published: Zhytomyr Polytechnic State University 2025-07-01
Series:Економіка, управління та адміністрування
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Online Access:https://ema.ztu.edu.ua/article/view/335517
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