THE STRATEGIC ROLE OF GENERATIVE AI IN MANAGING COMPANY’S PROCESSES

This article focuses on the importance and the strategic role of generative artificial intelligence in process management at the organizational level and outlines the conceptual framework of generative AI technology. At a company level, decision-making processes are directly influenced by the automa...

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Bibliographic Details
Main Authors: Viorica Mirela ȘTEFAN-DUICU, Mihaela SUDACEVSCHI, Maria Zenovia GRIGORE
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2025-05-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:https://cks.univnt.ro/download/cks_2025_articles%252F5_CKS_2025_ECONOMIC_SCIENCES%252FCKS_2025_ECONOMIC_SCIENCES_006.pdf
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