The Influence of Customer Experience and Trust on Repeat Purchase Interest in the Shopee Marketplace

The Influence of Customer Experience and Trust on Repeat Purchase Interest in the Shopee Marketplace

This study aims to analyze the effect of customer experience and trust on repurchase interest in the Shopee marketplace. In February 2023, there was a decline, indicating that e-commerce faces challenges in maintaining customer loyalty and that consumers are starting to be more selective in choosin...

Full description

Saved in:
Bibliographic Details
Main Authors: Iqbal Muhaemin, Baghiz Abbiyu Dzaky, Lis Tatin Hernidatiatin
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Customer Experience, Trust, Repurchase Intention
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6981
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items