THE INFLUENCE OF PRODUCT DIVERSITY AND STORE LOCATION ON PURCHASE DECISIONS OF CONSUMERS AT VIERA OLEH-OLEH PEKANBARU
Purchasing decisions play a crucial role in the marketing concept. This is the background to this research. Product diversity and good store locations are some of the incentives for someone to make a purchase. This is what the Viera Pekanbaru Souvenir Shop implements. This research aims to determin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2025-07-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/16822 |
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