Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint method
An analysis of consumer preferences to find out the characteristics of handicraft paper from betel nut fiber desired is necessary for this innovation. This study aimed to determine the attributes of handicraft paper that are most necessary for consumers. This study was conducted by using Conjoint me...
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Universitas Brawijaya, Fakultas Teknologi Pertanian
2025-06-01
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| Series: | Advances in Food Science, Sustainable Agriculture, and Agroindustrial Engineering |
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| Online Access: | https://afssaae.ub.ac.id/index.php/afssaae/article/view/15596/305 |
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| author | Ika Atsari Dewi Muchammad Fanani Panji Deoranto Azimmatul Ihwah Cesar Oliver Austria Hendro Risdianto Hendrix Yulis Setyawan Susinggih Wijana Lisman Suryanegara Muhammad Syukur Sarfat |
| author_facet | Ika Atsari Dewi Muchammad Fanani Panji Deoranto Azimmatul Ihwah Cesar Oliver Austria Hendro Risdianto Hendrix Yulis Setyawan Susinggih Wijana Lisman Suryanegara Muhammad Syukur Sarfat |
| author_sort | Ika Atsari Dewi |
| collection | DOAJ |
| description | An analysis of consumer preferences to find out the characteristics of handicraft paper from betel nut fiber desired is necessary for this innovation. This study aimed to determine the attributes of handicraft paper that are most necessary for consumers. This study was conducted by using Conjoint method. Fifty respondents completed structured questionnaires in some cities in Indonesia. The attribute mix used in this study was physical and organoleptic. The physical attribute mix was tensile strength, grammage, thickness, and stiffness while the organoleptic was color, fiber appearance, and surface texture. There were 16 combinations of stimuli formed with simplification using orthogonal arrays. The result shows consumers like tensile strength of 20-<30 kN/m2, grammage of ≥500 g/m2, thickness of 1,6-3 mm, stiffness of ≥15 mN.m, dark brown color, the appearance of fiber was visible, and had rough surface texture. The results of the correlation analysis showed that there was a strong correlation between the results of preference stimuli and actual responses. The handicraft paper produced had the same characteristics as the consumer preference, except the tensile strength with thevalue ranged from 10-<20 kN/m2. The results also showed that fiber appearance had the highest relative importance value to be prioritized. |
| format | Article |
| id | doaj-art-0132b4c21d204b9eb38d0e6c3d10f1a1 |
| institution | Matheson Library |
| issn | 2622-5921 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Universitas Brawijaya, Fakultas Teknologi Pertanian |
| record_format | Article |
| series | Advances in Food Science, Sustainable Agriculture, and Agroindustrial Engineering |
| spelling | doaj-art-0132b4c21d204b9eb38d0e6c3d10f1a12025-07-17T03:40:22ZengUniversitas Brawijaya, Fakultas Teknologi PertanianAdvances in Food Science, Sustainable Agriculture, and Agroindustrial Engineering2622-59212025-06-018219821110.21776/ub.afssaae.2025.008.02.9Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint methodIka Atsari Dewi0Muchammad Fanani1Panji Deoranto2Azimmatul Ihwah3Cesar Oliver Austria4Hendro Risdianto5Hendrix Yulis Setyawan6Susinggih Wijana7Lisman Suryanegara8Muhammad Syukur Sarfat9Universitas BrawijayaUniversitas BrawijayaUniversitas BrawijayaUniversitas BrawijayaForest Products Research and Development InstituteAgency for Industrial Standardization and Services PolicyUniversitas BrawijayaUniversitas BrawijayaNational Research and Innovation Agency (BRIN)IPB UniversityAn analysis of consumer preferences to find out the characteristics of handicraft paper from betel nut fiber desired is necessary for this innovation. This study aimed to determine the attributes of handicraft paper that are most necessary for consumers. This study was conducted by using Conjoint method. Fifty respondents completed structured questionnaires in some cities in Indonesia. The attribute mix used in this study was physical and organoleptic. The physical attribute mix was tensile strength, grammage, thickness, and stiffness while the organoleptic was color, fiber appearance, and surface texture. There were 16 combinations of stimuli formed with simplification using orthogonal arrays. The result shows consumers like tensile strength of 20-<30 kN/m2, grammage of ≥500 g/m2, thickness of 1,6-3 mm, stiffness of ≥15 mN.m, dark brown color, the appearance of fiber was visible, and had rough surface texture. The results of the correlation analysis showed that there was a strong correlation between the results of preference stimuli and actual responses. The handicraft paper produced had the same characteristics as the consumer preference, except the tensile strength with thevalue ranged from 10-<20 kN/m2. The results also showed that fiber appearance had the highest relative importance value to be prioritized.https://afssaae.ub.ac.id/index.php/afssaae/article/view/15596/305attributebetel nut coir fiberconjoint methodsconsumer preferencehandmade paper |
| spellingShingle | Ika Atsari Dewi Muchammad Fanani Panji Deoranto Azimmatul Ihwah Cesar Oliver Austria Hendro Risdianto Hendrix Yulis Setyawan Susinggih Wijana Lisman Suryanegara Muhammad Syukur Sarfat Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint method Advances in Food Science, Sustainable Agriculture, and Agroindustrial Engineering attribute betel nut coir fiber conjoint methods consumer preference handmade paper |
| title | Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint method |
| title_full | Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint method |
| title_fullStr | Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint method |
| title_full_unstemmed | Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint method |
| title_short | Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint method |
| title_sort | analysis of consumer preference against handicraft paper from betel nut coir fiber areca catechu l by using conjoint method |
| topic | attribute betel nut coir fiber conjoint methods consumer preference handmade paper |
| url | https://afssaae.ub.ac.id/index.php/afssaae/article/view/15596/305 |
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