«LOOSE AND TIGHT CULTURES» THEORY AS A NEW APPROACH FOR STUDYING CONSUMER BEHAVIOUR
The article considers the difference between national cultures and contains a historical overview of the emergence of these differences. The analysis of several historical, natural, social and other factors influencing the behavior of people living in the territory of a certain geographical region...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Igor Sikorsky Kyiv Polytechnic Institute
2023-09-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | https://ev.fmm.kpi.ua/article/view/287416 |
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