Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products

Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products

Objective: The study aims to examine the effect of halal awareness, halal logo, religiosity, and price on consumers' intention to buy food products with a halal logo. This study also examines the effect of purchase intention on consumer purchase behaviour of food products with the halal logo Re...

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Bibliographic Details
Main Authors: Devi Yulia Rahmi, Fikri Alwi, Ratni Prima Lita, Fatma Poni Mardiah
Format: Article
Language:English
Published: Universitas Islam Nahdlatul Ulama Jepara 2025-06-01
Series:Journal of Management and Entrepreneurship Research
Subjects:
halal awareness
halal logo
price
religiosity
purchase behavior
purchase intention
Online Access:https://journal.unisnu.ac.id/jmer/article/view/2025.6.06.1-60
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