Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value
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| Main Author: | |
|---|---|
| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2012
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/35309 |
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| _version_ | 1839565789630300160 |
|---|---|
| author | Bhatnagar, Namita |
| author_facet | Bhatnagar, Namita |
| author_sort | Bhatnagar, Namita |
| collection | InTech Open eBooks |
| description | None |
| doi_str_mv | 10.5772/31105 |
| first_indexed | 2025-08-04T22:30:46Z |
| format | Electronic Book Chapter |
| fullrecord | <oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><identifier>InTech-35309</identifier><datestamp>2012-04-11</datestamp>
<dc:title>Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value</dc:title>
<dc:creator>Namita Bhatnagar</dc:creator>
<dc:subject>Social Sciences and Humanities</dc:subject>
<dc:description>None</dc:description>
<dc:publisher>IntechOpen</dc:publisher>
<dc:date>2012-04-11</dc:date>
<dc:type>Chapter, Part Of Book</dc:type>
<dc:identifier>https://www.intechopen.com/chapters/35309</dc:identifier>
<dc:identifier>doi:10.5772/31105</dc:identifier>
<dc:language>en</dc:language>
<dc:relation>ISBN:978-953-51-0516-9</dc:relation>
<dc:rights>https://creativecommons.org/licenses/by/3.0/</dc:rights>
<dc:source>https://www.intechopen.com/books/1325 ; Advances in Customer Relationship Management</dc:source>
</oai_dc:dc> |
| id | InTech-35309 |
| institution | Matheson Library |
| isbn | 978-953-51-0516-9 |
| language | English |
| last_indexed | 2025-08-04T22:30:46Z |
| publishDate | 2012 |
| publisher | IntechOpen |
| record_format | intech |
| spelling | InTech-353092012-04-11 Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value Namita Bhatnagar Social Sciences and Humanities None IntechOpen 2012-04-11 Chapter, Part Of Book https://www.intechopen.com/chapters/35309 doi:10.5772/31105 en ISBN:978-953-51-0516-9 https://creativecommons.org/licenses/by/3.0/ https://www.intechopen.com/books/1325 ; Advances in Customer Relationship Management |
| spellingShingle | Social Sciences and Humanities Bhatnagar, Namita Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value |
| title | Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value |
| title_full | Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value |
| title_fullStr | Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value |
| title_full_unstemmed | Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value |
| title_short | Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value |
| title_sort | customer relationship marketing customer centric processes for engendering customer firm bonds and optimizing long term customer value |
| topic | Social Sciences and Humanities |
| url | https://www.intechopen.com/chapters/35309 |
| work_keys_str_mv | AT bhatnagarnamita customerrelationshipmarketingcustomercentricprocessesforengenderingcustomerfirmbondsandoptimizinglongtermcustomervalue |