Marketing communications /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J :
Prentice-Hall,
c1986.
|
| Subjects: | |
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| 008 | 861022s1986 njua a o0011 eng l | ||
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| 082 | |2 22 |a 659 |b A548 | ||
| 090 | 0 | 0 | |b 659/A548 |
| 100 | 1 | 0 | |a Anderson, Patricia M. |9 4002 |
| 245 | 1 | 0 | |a Marketing communications / |c Patricia M. Anderson, Leonard G. Rubin. |
| 260 | 0 | 0 | |a Englewood Cliffs, N.J : |b Prentice-Hall, |c c1986. |
| 300 | 0 | 0 | |a xiii, 450 p. : |b ill. |
| 526 | |a Recommended text : BA330 (Business Studies) | ||
| 650 | 0 | 0 | |a Communication in marketing. |9 4003 |
| 700 | 1 | 0 | |a Rubin, Leonard G. |9 4004 |
| 942 | |2 ddc |c BK |0 4 | ||
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