Marketing communications /

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Bibliographic Details
Main Author: Anderson, Patricia M.
Other Authors: Rubin, Leonard G.
Format: Book
Language:English
Published: Englewood Cliffs, N.J : Prentice-Hall, c1986.
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245 1 0 |a Marketing communications /  |c Patricia M. Anderson, Leonard G. Rubin. 
260 0 0 |a Englewood Cliffs, N.J :  |b Prentice-Hall,  |c c1986. 
300 0 0 |a xiii, 450 p. :  |b ill. 
526 |a Recommended text : BA330 (Business Studies) 
650 0 0 |a Communication in marketing.  |9 4003 
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