Global marketing management /

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Bibliographic Details
Main Author:	Keegan, Warren J.
Format:	Book
Language:	English
Published:	Delhi : Pearson Education (Singapore), c2002.
Edition:	7th ed.
Series:	The Pearson Education international series in marketing
Subjects:	Marketing > Management. Export marketing > Management. International business enterprises. International trade.
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Global marketing management / by Keegan, Warren J.

Published 2002

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

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