Keegan, W. J. (2002). Global marketing management (7th ed.). Pearson Education (Singapore).
Chicago Style (17th ed.) CitationKeegan, Warren J. Global Marketing Management. 7th ed. Delhi: Pearson Education (Singapore), 2002.
MLA (9th ed.) CitationKeegan, Warren J. Global Marketing Management. 7th ed. Pearson Education (Singapore), 2002.
Warning: These citations may not always be 100% accurate.