International marketing /
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| Main Author: | Czinkota, Michael R. |
|---|---|
| Other Authors: | Ronikainen, Ilkka A. |
| Format: | Book |
| Language: | English |
| Published: |
Forth Worth, Texas :
Dryden Press,
c1998.
|
| Edition: | 5th ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
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