International marketing /
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Main Author: | Czinkota, Michael R. |
---|---|
Other Authors: | Ronikainen, Ilkka A. |
Format: | Book |
Language: | English |
Published: |
Forth Worth, Texas :
Dryden Press,
c1998.
|
Edition: | 5th ed. |
Series: | The Dryden Press series in marketing
|
Subjects: | |
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