Consumer behavior and marketing strategy /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Irwin,
c1996.
|
| Edition: | 4th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
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MARC
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| 100 | 1 | |a Peter, J. Paul. |9 3765 | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy / |c J. Paul Peter, Jerry C. Olson. |
| 250 | |a 4th ed. | ||
| 260 | |a Chicago : |b Irwin, |c c1996. | ||
| 300 | |a xxvii, 738 p. : |b ill. (some col.). | ||
| 440 | 4 | |a The Irwin series in marketing |9 3833 | |
| 650 | 0 | |a Consumer behavior. |9 3806 | |
| 650 | 0 | |a Marketing. |9 601 | |
| 700 | 1 | |a Olson, Jerry C. |q (Jerry Corrie), |d 1944- |9 3834 | |
| 700 | 1 | |a Peter, J. Paul. |t Consumer behavior. |9 3835 | |
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