Consumer behavior and marketing action /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
PWS-KENT Pub.,
1992.
|
| Edition: | 4th ed. |
| Subjects: | |
| Tags: |
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| 008 | 940922s1992 maua b 00110 eng | ||
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| 082 | |2 22 |a 658.8342 |b A844 | ||
| 100 | 1 | 0 | |a Assael, Henry. |9 3812 |
| 245 | 1 | 0 | |a Consumer behavior and marketing action / |c Henry Assael. |
| 250 | |a 4th ed. | ||
| 260 | 0 | |a Boston : |b PWS-KENT Pub., |c 1992. | |
| 300 | |a xx, 748 p. : |b ill. (some col.) | ||
| 500 | |a Includes index. | ||
| 526 | |a Recommended text : BA233 (Business Studies) | ||
| 650 | 0 | |a Consumer behavior. |9 3806 | |
| 650 | 0 | |a Marketing. |9 601 | |
| 650 | 0 | |a Motivational research (Marketing) |9 3813 | |
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