Consumer behavior and marketing action /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
PWS-KENT Pub.,
1992.
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| Edition: | 4th ed. |
| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xx, 748 p. : ill. (some col.) |
| ISBN: | 0534925529 |