Marketing research, measurement and method : a text with cases ? /

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Bibliographic Details
Main Author:	Tull, Donald S.
Other Authors:	Hawkins, Del I.
Format:	Book
Language:	English
Published:	New York : Macmillan, c1984.
Edition:	3rd ed.
Subjects:	Marketing research > Case studies. Marketing research.
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100	1	0	\|a Tull, Donald S.
245	1	0	\|a Marketing research, measurement and method : \|b a text with cases ? / \|c Donald S. Tull, Del I. Hawkins.
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260	0	0	\|a New York : \|b Macmillan, \|c c1984.
300	0	0	\|a xvii, 796 p. : \|b ill.
650	0	0	\|a Marketing research \|x Case studies.
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700	1	0	\|a Hawkins, Del I.
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