Marketing research : an applied orientation /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Frenchs Forest, NSW :
Pearson Education Australia,
2002.
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| Subjects: | |
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MARC
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| 100 | |a Malhotra, Naresh. |9 3803 | ||
| 245 | 0 | 0 | |a Marketing research : |b an applied orientation / |c Naresh K. Malhotra ... [et al.]. |
| 260 | |a Frenchs Forest, NSW : |b Pearson Education Australia, |c 2002. | ||
| 300 | |a xxiv, 824 p. : |b ill. ; | ||
| 504 | |a Includes index. | ||
| 650 | 0 | |a Marketing research. |9 3029 | |
| 650 | 0 | |a Marketing research |x Methodology. |9 3804 | |
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