Marketing research : methodological foundations /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Australia :
South-Western Cengage Learning,
2010.
|
| Edition: | 10th ed. |
| Subjects: | |
| Online Access: | http://www.cengage.com |
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| 082 | |2 22 |a 658.83 |b I11 | ||
| 100 | 1 | 0 | |a Iacobucci, Dawn. |9 3800 |
| 245 | 1 | 0 | |a Marketing research : |b methodological foundations / |c Dawn Iacobucci, Gilbert A. Churchill, Jr. |
| 250 | |a 10th ed. | ||
| 260 | 0 | |a Australia : |b South-Western Cengage Learning, |c 2010. | |
| 300 | |a xx, 604 p. : |b col. ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references & indexes. | ||
| 526 | |a Recommended text: BA 332 (Business Studies). | ||
| 650 | 0 | |a Marketing research. |9 3029 | |
| 700 | 1 | 0 | |a Churchill, Gilbert A. |9 1982 |
| 856 | 4 | |u http://www.cengage.com | |
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