Marketing research : methodological foundations /

Marketing research : methodological foundations /

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Bibliographic Details
Main Author: Iacobucci, Dawn
Other Authors: Churchill, Gilbert A.
Format: Book
Language:English
Published: Australia : South-Western Cengage Learning, 2010.
Edition:10th ed.
Subjects:
Marketing research.
Online Access:http://www.cengage.com
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Description
Physical Description:xx, 604 p. : col. ill. ; 26 cm.
Bibliography:Includes bibliographical references & indexes.
ISBN:9781439081013

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