Iacobucci, D., & Churchill, G. A. (2010). Marketing research: Methodological foundations (10th ed.). South-Western Cengage Learning.
Chicago Style (17th ed.) CitationIacobucci, Dawn, and Gilbert A. Churchill. Marketing Research: Methodological Foundations. 10th ed. Australia: South-Western Cengage Learning, 2010.
MLA (9th ed.) CitationIacobucci, Dawn, and Gilbert A. Churchill. Marketing Research: Methodological Foundations. 10th ed. South-Western Cengage Learning, 2010.
Warning: These citations may not always be 100% accurate.