Questionnaire design : how to plan, structure and write survey material for effective market research /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2004.
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| Series: | Market research in practice series
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| Subjects: | |
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| Item Description: | Includes bibliographic references and index. |
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| Physical Description: | xii, 289 p. ; 23cm. + CD-ROM. |
| ISBN: | 074944181X (pbk.) |