Questionnaire design : how to plan, structure and write survey material for effective market research /

Questionnaire design : how to plan, structure and write survey material for effective market research /

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Bibliographic Details
Main Author: Brace, Ian
Format: Book
Language:English
Published: London : Kogan Page, 2004.
Series:Market research in practice series
Subjects:
Market surveys > Methodology.
Questionnaires > Methodology.
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Description
Item Description:Includes bibliographic references and index.
Physical Description:xii, 289 p. ; 23cm. + CD-ROM.
ISBN:074944181X (pbk.)

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