APA (7th ed.) Citation

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison Wesley.

Chicago Style (17th ed.) Citation

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Reading, MA: Addison Wesley, 1998.

MLA (9th ed.) Citation

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison Wesley, 1998.

Warning: These citations may not always be 100% accurate.