Fundamentals of marketing /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Sydney :
McGraw-Hill Book,
[c1994].
|
| Edition: | 3rd Australian ed. |
| Subjects: | |
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MARC
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| 100 | 1 | 0 | |a Stanton, William J. |9 3771 |
| 245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton, Kenneth E. Miller, Roger A. Layton. |
| 250 | |a 3rd Australian ed. | ||
| 260 | 0 | |a Sydney : |b McGraw-Hill Book, |c [c1994]. | |
| 300 | |a xi, 771 p. : |c ill. | ||
| 650 | |a Marketing. |9 601 | ||
| 650 | |a Marketing |x Case studies. |9 3772 | ||
| 700 | 1 | 0 | |a Miller, Kenneth E. |9 3773 |
| 700 | 1 | 0 | |a Layton, Roger A. |9 3774 |
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