Marketing management : knowledge and skills /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Plano, Texas :
Business Publications,
1986.
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| Subjects: | |
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| Physical Description: | xiii, 730 p. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256030731 |